Jewelry Designer Jennifer Fisher Returns to SoHo With a Flagship Store


In New York’s SoHo space on a latest overcast afternoon, the home windows of the brand new Jennifer Fisher retailer had a futuristic glow. Inside, ladies in flowing summer time attire and fitted denim browsed instances stuffed with gold-plated hoop earrings and customizable charms.

The partitions shaped a digital corridor of mirrors, with uncovered brick for good measure (and a nod to the neighborhood). Salespeople requested potential clients: “Are you familiar with the brand?”

Even those that don’t know Jennifer Fisher by identify have possible seen her work, on celebrities and others within the public sphere, together with Rihanna, Beyoncé, Selena Gomez, Jennifer Lopez, Sarah Jessica Parker, Zendaya, Adele, Gwyneth Paltrow and Michelle Obama.

Ms. Fisher has been within the jewellery enterprise for 16 years and is a former wardrobe stylist who labored primarily for tv reveals and commercials. She is understood in some circles because the “queen of hoops,” celebrated for her timeless hoop earrings made in quite a lot of sizes. The gold-plated brass hoops vary in value from about $75 to $1,150.

Ms. Fisher’s design philosophy shies away from fleeting developments or zany assertion items, as a substitute embracing the on a regular basis wearability of hoop earrings and the individuality of customizable appeal necklaces.

“I never wanted to be that jewelry designer that makes a piece of jewelry that you’re going to wear once and put in your safe for another six months and not wear again,” Ms. Fisher mentioned in a video interview. “I want to be on your dish on your night stand, that when you go and you put your glasses on in the morning or your contacts, you’re putting your Jennifer Fisher hoops or your necklace on.”

“I want to be there with you every day,” she added.

With Hollywood clientele in thoughts, Ms. Fisher determined to open her first West Coast retailer in Beverly Hills in February of final yr. Regardless of the preliminary challenges of opening through the pandemic, the shop has been a superb test-drive for Ms. Fisher’s brick-and-mortar retail mannequin.

Ms. Fisher, 51, mentioned the corporate has discovered that after folks see the jewellery in particular person, they really feel extra snug shopping for it on-line. “That’s really the intention of these stores,” she mentioned.

The brand new flagship SoHo retailer is the model’s solely present New York location, although Ms. Fisher opened a retailer within the metropolis in 2014 that’s now closed. And although the California website could cater to the celebrities, Ms. Fisher mentioned that New York is the place her coronary heart is. “We have this whole history in SoHo,” Ms. Fisher mentioned. “It’s like where we grew up.”

Ms. Fisher’s personal origin story got here with severe challenges. When she was 30, she was identified with a desmoid tumor, a uncommon noncancerous development within the physique’s connective tissue, in her chest.

The situation impacts two to 4 folks per each million globally, according to the National Cancer Institute. She underwent chemotherapy, and the tumor shrank. A couple of years later, Ms. Fisher mentioned, she and her husband, Kevin, needed to have youngsters. Her physician cautioned in opposition to it.

“My oncologist said, ‘Absolutely not. You cannot carry this baby. Your tumor grows from estrogen,’” Ms. Fisher mentioned. After the lack of two surrogate pregnancies, Ms. Fisher took a while off and have become pregnant naturally. She gave delivery to a son, Shane, within the spring of 2005. Nearly two years later, the Fishers had a daughter, Drew.

To commemorate the milestone of turning into a mom for the primary time, Ms. Fisher craved a chunk of jewellery all her personal. “I wanted something that felt bespoke and I wanted something that felt custom. I wanted his full name and I couldn’t find it anywhere,” she mentioned.

She determined to design the piece she envisioned: a gold canine tag inscribed together with her son’s identify. She searched New York’s diamond district and knocked on doorways till she discovered somebody to make it. She wore the tag round her neck, on a heavy gold chain. The necklace grew to become an “instant conversation piece,” she mentioned, when she was engaged on set. She began getting requests from crew members and higher-ups, which spurred her foray into customizable fantastic jewellery as a facet gig.

“One day, in our apartment on Greene Street — I had Shane, he was about 6 months old — and I had orders all over my bedroom, on the bed,” Ms. Fisher mentioned. “My husband walked in and he was like, ‘Jen, this is a business.’ So I started a website back in the day before anyone was really doing it, selling customizable, direct-to-consumer fine jewelry.”

Now, in a “full circle” second, Ms. Fisher’s enterprise has gone from a bed room enterprise to a 1,650-square-foot retailer in her outdated neighborhood. She plans to open seven extra shops throughout the nation.

So why is now the time for a brick-and-mortar growth?

For one, the timing felt proper for Ms. Fisher’s household life. “It was really important to me as a mother, if I was going to have these kids, to raise them,” she mentioned. “I wanted to be around when they were younger.”

Now, Ms. Fisher’s youngsters are youngsters. “They don’t need me,” she mentioned. “It’s different. I can be traveling all around the United States, seeing my stores and building stores and traveling internationally now, and I don’t feel the mothering guilt.”

One evening earlier than the brand new retailer opened for enterprise, Ms. Fisher took a stroll by the area. It was nonetheless beneath building, with out its ending touches, however seeing it come collectively felt “surreal,” she mentioned. “I finally feel like we’re all grown up.”

Little Gems options joyful, under-the-radar outlets and gadgets to spur your fancy.


Please enter your comment!
Please enter your name here

Share post:




More like this

Hong Kong to Seek Beijing’s Intervention After Top Court Rules in Favor of Jimmy Lai

WorldAsiaChinaChief govt John Lee cites nationwide safety after...

Stocks, Oil Slide Amid Protests in China

Main inventory indexes fell as widespread protests throughout...

More Venezuelan Oil Unlikely to Reach Markets Soon Despite New Chevron License

BusinessEarlier than pumping crude in Venezuela, Chevron should...