Bed Bath & Beyond Followed a Winning Playbook—and Lost


Mark Tritton arrived at Mattress Tub & Past in 2019 with a plan to revive the home-goods retailer and push back competitors from Inc., Goal Corp. and different giant chains: promote what no person else has.

Switching to private-label manufacturers has labored for a lot of retailers. At Mattress Tub & Past—beloved for its 20% off coupon and large product choice—the adjustments alienated clients and despatched gross sales into free fall.


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