Gen Z Designers Made It Big on This App. Now They’re Graduating.


On Depop, most of her interactions with prospects occurred solely once they wished to purchase one thing, Ms. Lopez stated. However on Instagram, she stated, she may share extra private moments from her life by means of options like Tales — which individuals use to submit images and movies that disappear after 24 hours — so “people get a feel of who I am and who they’re buying from.”

Ms. Lopez nonetheless spends extra time on Depop, the place she has 30,000 followers, in contrast with fewer than 1,000 on Instagram. Her best-selling merchandise, a $58 mesh halter prime with embroidered flowers, went viral on Depop this yr, successful her store adulation from prospects in feedback and critiques.

Different Gen Z designers are spending far much less time on their Depop retailer lately. Desireé Zavala, 23, from Caguas, Puerto Rico, branched out to Instagram final yr after gross sales for her Depop store, Conscious Brat, sagged. (The store’s title is a nod to Bratz dolls.)

Ms. Zavala stated she now most popular Instagram, the place instruments equivalent to Reels, which permits customers to create quick video montages, have let her ask prospects for suggestions, showcase outfits and tease new gadgets. She stated she was not in a position to talk with prospects that method on Depop.

Depop “looks like social media, but it doesn’t feel like social media to me because I don’t feel like I can connect with anyone there, so it’s just strictly business,” she stated.

Ms. Zavala has about 14,000 followers on each Instagram and Depop. Whereas 90 % of her gross sales come from Depop, her Instagram feed is livelier. She just lately posted a photograph of a red-and-black lace camisole, captioned “hOT GotH SumMer,” incomes about 3,000 likes on Instagram and simply 100 likes on Depop.


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