Want to cool off in a swimming pool? There’s an app for that


If the ferocious warmth gripping much of the U.S. has you dreaming of a cool swim, however you do not have a pool, let know-how be your information. An app enables you to peruse personal swimming pools in your space and hire them for a payment. 

The Swimply app, launched in 2019, matches greater than half one million individuals on the lookout for a non-public pool with owners who wish to decide up some additional money. All varieties of pool homeowners are listed on the app, which categorizes roughly 25,000 completely different pool leases into 4 tiers: normal, consolation, luxurious and VIP. Hourly charges run from $30 to $100.

“Our supply is very diverse, from more modest homes to classic suburb pools, all the way up to the most luxurious Hamptons pools,” Swimply co-founder and CEO Bunim Laskin advised CBS MoneyWatch.

Greater than 8.7 million properties throughout the U.S. have their very own in-ground or above-ground swimming pools, in response to market analysis agency P.Ok. Knowledge.

This personal pool is accessible to hire in Austin, Texas for $35 an hour.


The app has risen in reputation together with the thermometer. Since temperatures started rising in Might, Swimply has seen a 75% enhance in bookings.

“There are a lot of trends working in our favor,” mentioned Laskin, including that its income has doubled over the previous 12 months. 

“We’re noticing increased usage in specific markets where there are heatwaves. We’re seeing an extra spike across Texas and the Tri-State Area,” he mentioned.

For pool homeowners, Swimply will help offset the impression of inflation, Laskin mentioned. “It’s something that helps people earn additional income in financially confusing times.”

He mentioned that even homeowners of deluxe swimming pools, who can presumably afford to keep up them, have signed up for the platform. 

“Some people do it for the money, a lot of people do it for the community,” he mentioned. 

Roughly 25,000 hosts serve a neighborhood of about 500,000 Swimply customers, in response to the corporate.

Incomes over six figures

Hosts’ incomes by means of the app depend upon how bold they’re about monetizing their swimming pools. Whereas some customers earn between $2,000 and $3,000 a 12 months, largely sufficient to cowl the prices of getting a pool, others could make over six figures, in response to Laskin.

“Other hosts make it a full-time job,” he mentioned. “They make their pool available on weekends and allow larger groups for which they can charge more.” 

The highest-earning host on Swimply makes slightly below $200,000 a 12 months, in response to the corporate. Swimply prices visitors a ten% reserving payment and takes 15% from the host. 

The corporate additionally has plans to develop into renting tennis courts, personal gyms and different areas.


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