Snack, Deodorant Makers Target Cost-Conscious Shoppers With New Brands and Sizes

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Client-goods firms girding for an financial downturn are rolling out completely different bundle sizes, launching new inexpensive merchandise and pushing lower priced items in some stores to woo more and more cautious consumers.

Official knowledge launched Thursday confirmed the U.S. economy shrank for a second quarter in a row—a common but unofficial definition of a recession—partly as a result of shopper spending slowed amid rising inflation. In the meantime, quarterly earnings from makers of on a regular basis gadgets from snacks to shampoo have proven some moderation or declines in gross sales volumes as firms elevate costs to offset greater prices.

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