Warner Bros. Discovery Weighs Free Ad-Supported Streaming Plan

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Warner Bros. Discovery is exploring launching a free, ad-supported streaming service, its chief govt mentioned, the most recent effort by a streaming large to succeed in a broader viewers because the competitors for customers intensifies.

The brand new firm, the results of Discovery’s merger with AT&T Inc.’s WarnerMedia earlier this year, will first focus on a previously announced plan to mix its two major streaming providers, HBO Max and Discovery+, executives mentioned throughout a name with traders. The mixed subscription platform will probably be rolled out beginning within the U.S. subsequent summer season, mentioned JB Perrette, the corporate’s CEO of world streaming.

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