‘Bama Rush’: The Sorority Drama Circling the University of Alabama


TUSCALOOSA, Ala. — When Marina Anderson was accused of recording herself inside a celebration and advised she was being dismissed from dashing any sorority, she was so shocked that she supplied to have her physique looked for a microphone.

“I begged them,” she mentioned in an interview, referring to her accusers. However that was the tip of her run this sorority rush week on the College of Alabama in Tuscaloosa.

Ms. Anderson, 18, is one in every of greater than 2,500 college students who got here to campus early to take part in recruitment, the formal title for the weeklong course of wherein ladies vie for spots in one of many 19 sororities represented by the Alabama Panhellenic Affiliation. Recruitment at Alabama, higher often known as “rush,” made international news final 12 months after movies posted by contributors within the annual occasion went viral on TikTok.

New recruits are unimaginable to overlook on campus. Everybody wears a barely totally different model of the outfits really useful by the Alabama Panhellenic Affiliation. These embody shorts that aren’t ripped, frayed or too quick, and “nice” attire that aren’t too tight. The group’s guidebook for 2022 is 111 pages lengthy. It additionally suggests ladies put on colours that don’t present sweat. (Temperatures in Tuscaloosa throughout recruitment week peaked within the 90s.)

There was hypothesis on TikTok that the ladies dashing this 12 months can be prohibited from posting movies on the app. In a TikTok remark reviewed by The New York Instances earlier than the beginning of rush, an lively sister, who made TikTok movies throughout her personal recruitment course of, mentioned posting can be “highly discouraged.”

Present potential new members — P.N.M.s — are certainly posting. Lots of the TikTok movies posted by P.N.M.s on the College of Alabama this 12 months have acquired lots of of hundreds of views.

“The Alabama Panhellenic Association does not have a social media policy for active or potential members and does not restrict or limit what they can post on social media,” Shane Dorrill, an assistant director of communications on the College of Alabama, wrote in an e-mail. The college, Mr. Dorrill mentioned, doesn’t prohibit college students from chatting with the media, however he famous, “chapters may have media guidelines for their active members.”

Greater than two dozen lively sisters and P.N.M.s, contacted by direct messages, e-mail and in particular person, declined to be interviewed for this text.

“Sorry, I have to get to a party,” one potential member mentioned after lacing up a heeled espadrille and dashing away. One other mentioned she wanted to go dwelling, shortly turning and strolling in the wrong way. One girl declined to have her palms photographed as a result of she feared her fingernail polish could be acknowledged.

Tensions on campus have been additionally excessive this 12 months as rumors swirled on TikTok and on Greek Rank, an nameless dialogue discussion board, of an undercover documentary about #BamaRush being filmed on campus.

Earlier than taking part in rush, P.N.M.s signal a contract with the Alabama Panhellenic Association, which oversees the method. They agree to not disparage sororities or sisters and to not document what occurs at events.

The ladies are additionally not allowed to deliver their baggage or, notably, their cellphones into the homes they go to. After they attend their events, that are primarily interview classes, rushees abandon their belongings on the sidewalk or the grass outdoors the homes, leaving the impression {that a} notably pastel rapture has occurred.

Every P.N.M. is issued two T-shirts to put on through the week. Ms. Anderson, who’s from Cincinnati, needed to make hers somewhat extra form-fitting. She used a black hair elastic to ball up the shirt at her decrease again and tucked the additional material up below the shirt towards her backbone.

After leaving her second celebration on Tuesday and retrieving her cellphone, Ms. Anderson observed she had a missed name. In a voice mail message, she was summoned to the recruitment govt tent close to the college’s soccer stadium.

As soon as there, Ms. Anderson mentioned, she was taken apart by two “straight faced” members of the chief board. One of many ladies pulled out a cellphone and commenced to learn, informing Ms. Anderson she had been caught violating the foundations of recruitment and was being dismissed.

She mentioned she thought it was a “sick prank.” She supplied to indicate them her cellphone as proof. “It was not a phone, an active member said they saw you recording in a house,” the ladies advised her, Ms. Anderson mentioned.

Ms. Anderson believes the lively member mistook her elastic band for a microphone wire and battery pack. Talking with The Instances, she mentioned she was not carrying a microphone and has no involvement with any movie manufacturing.

“I even said: ‘Hey, like, I’ll literally take off all my clothes right now. Please just search me,’” she recalled. The ladies advised her they weren’t at liberty to take action. The choice was closing. She has since posted a number of TikTok movies explaining what occurred and warning different P.N.M.s. “Girls should just know, like, please be careful because the paranoia is what’s really causing this,” Ms. Anderson mentioned.

“I just think that the system needs some checks,” mentioned Kay Anderson, Marina Anderson’s mom. “They need to change the process. And I don’t necessarily blame the girls, but I think rush has gotten so out of hand and so overblown and big, and it just puts all this pressure on everybody to either be seeing things that they don’t see or, you know, the girls that are rushing are just panicked and freaked out of their minds to look a certain way.”

“I think it’s become toxic,” she mentioned.

Officers on the College of Alabama declined to touch upon Ms. Anderson’s scenario.

The concept that recruitment would make for an amazing collection, à la Netflix’s “Cheer,” which adopted a Texas cheerleading crew, reverberated on social media throughout recruitment week in 2021. Final 12 months’s TikTok movies are referred to by some on-line as “Bama Rush Season 1.”

Considerations about microphones have been a subject of a lot dialogue throughout this 12 months’s recruitment, each on campus and on-line. On TikTok, Amanda Evans, who seems to be a present P.N.M. at Alabama, supplied up one other warning on the second day of recruitment week.

“I wanted to remind everyone to be very careful,” she says within the video. “You’re not allowed to record in the houses; some girls got caught with mics on them today.” Ms. Evans didn’t reply to a request for remark.

“The university is aware of reports that outside parties have facilitated unauthorized recordings of our students involved in Panhellenic recruitment,” Mr. Dorrill wrote in an e-mail. “The university has not authorized any third-party entity to film, record or document any recruitment activities and does not allow media inside occupied buildings such as residence halls and sorority houses.”

He careworn that the college was “not involved with this production,” including it “finds these reported activities to be deplorable, especially when targeting recent high school graduates.”

In November 2021, Emily Limbaugh, 23, was approached about such a manufacturing. Ms. Limbaugh, who graduated from the College of Alabama in August and is an alumna member of Alpha Phi, mentioned she was contacted through Instagram DM by a lady who recognized herself as a producer from Vice Studios “working on a documentary for HBOMax.”

Ms. Limbaugh thought it was “super sketchy” that the direct message got here from an unverified account with no profile image. The account seems to have since been deactivated.

In line with screenshots of the messages reviewed by The Instances, the producer mentioned the documentary can be directed by Rachel Fleit. Ms. Fleit’s documentary “Introducing, Selma Blair” had its premiere at South by Southwest in 2021.

The documentary would “explore college life, sisterhood, and all the joys and complexities of what it means to be a young woman today, following several women from the University of Alabama,” the producer wrote. She mentioned she had discovered Ms. Limbaugh “while searching through social media,” and launched her, through e-mail, to 2 different producers.

The crew invited her to a Zoom to debate additional, Ms. Limbaugh mentioned. Ms. Limbaugh, who’s Christian, recalled being requested questions on how her religion slot in at her sorority and about her political views. After consulting a member of the family, Ms. Limbaugh declined to maneuver ahead with the challenge. In an e-mail that Ms. Limbaugh shared with The Instances, she advised the crew she didn’t need her participation to be “twisted (intentionally or not).” Ms. Limbaugh didn’t inform her sorority about any of those exchanges.

Jonathan Bing, a spokesman for Vice Studios, confirmed to The Instances that the corporate is at present making a rush documentary in Tuscaloosa, directed by Ms. Fleit. The rumors of hidden microphones are unfaithful, Mr. Bing mentioned.

“This film is a thoughtful and compassionate portrayal of young women in 2022 as they rush the sorority system at the University of Alabama,” Ms. Fleit wrote in an announcement supplied by Vice. HBOMax declined to remark for this text.

Final 12 months, so-called RushTok captivated thousands and thousands of viewers on-line with its ruffled attire and strappy heeled sandals that have been nearly sure to interrupt some pores and skin. The world realized new phrases like “jewelry normal,” as in, that is my on a regular basis jewellery. Then there was the gripping drama of watching a very in style girl face rejection from each single sorority.

“It was like a joke at first because everyone was like, if you post, you’ll become famous,” mentioned Payton Messal, a present scholar at Alabama who rushed and was initiated right into a sorority in 2021 earlier than in the end quitting after deciding it was not well worth the $4,000 dues for the semester.

The joke quickly grew to become extra severe, she mentioned. “Then reporters actually started to come and then we were told to not talk to them,” Ms. Messal, 19, mentioned. She mentioned saying something to the information media may jeopardize a lady’s probabilities of getting a bid to hitch a sorority.

Even when a P.N.M. will get rejected, posting rush TikTok movies is usually a doubtlessly profitable alternative. The sudden consideration on rush movies can provide micro-influencing alternatives and a possibility for speedy follower development.

For some spectators on TikTok, the movies have turn out to be like a actuality present. “One of the things that has really emerged to me in the last year in studying TikTok, that has become really salient in looking at Bama RushTok this year, is how we use the language of television to talk about viral moments on TikTok,” mentioned Jessica Maddox, an assistant professor of digital media on the College of Alabama. The ladies are sometimes called “characters” on the app, she famous.

Equipment, like footwear and jewellery, provide a possibility to face out ever so barely amid the hundreds of equivalent T-shirts. The appears to be like are sometimes a mixture of pricier objects and quick style. Whereas one P.N.M. could be carrying Cartier, you’ll discover loads of objects from Amazon, Shein and even borrowed from their mother’s closet.

You can even spot P.N.M.s by their hair, typically gently curled or closely flat ironed and combating for its life within the Alabama humidity defended solely by battery-operated, hand-held followers lots of the ladies carry of their so-called rush baggage.

“Are you going to get into a sorority because of your outfit? No,” Kylan Darnell, a P.N.M. who can be Miss Ohio Teen USA, says in her first rush TikTok video. It has been considered greater than three million occasions. “I don’t want anything I’m doing on here to be taken the wrong way,” says Ms. Darnell, who declined to be interviewed. She provides that she was making an “outfit of the day” video as a result of they make rush enjoyable. She says her belt, sneakers and shorts are from Gucci.

Certainly one of this 12 months’s hottest model of shorts is from a model referred to as Queen of Sparkles, mentioned Grace Singley, a gross sales affiliate on the Pants Retailer in Tuscaloosa. The Pants Retailer is a boutique clothes store typically cited in TikTok movies. The shop, which has a number of areas in Alabama, discovered viral fame on account of RushTok’s sudden reputation final 12 months. It doesn’t solely promote pants.

The shorts are product of shiny polyester and have a large, smocked waistband. They promote for $70 and sizes faucet out at an additional massive.

The Pants Retailer has been posting recruitment-inspired TikToks, as produce other manufacturers in style with the Greek circuit, just like the jeweler Kendra Scott. On TikTok, you’ll additionally discover ladies in sororities across the nation utilizing hashtags like #BamaRush and #BamaRushTok to publish their very own rush content material despite the fact that they don’t attend the college. (Utilizing trending hashtags, related to the content material or not, is a typical development and engagement hack on TikTok.)

Not everyone seems to be all in on Bama Rush. Milen Kostov, a father from North Carolina who had simply hugged his daughter goodbye on the primary day of recruitment, had some apprehensions about Greek life, a lot of them in regards to the potential price.

The common price of dues for a brand new member at a College of Alabama sorority in her first semester is $4,100, based on the Alabama Panhellenic Affiliation. Much less quantifiable prices, like new clothes and social occasions, may enhance that whole.

“You do everything for your kid, right?” Mr. Kostov mentioned.

That very same day, Susan Gliem, who was dropping off her son on the college, took a stroll round sorority row along with her husband. They’d additionally introduced their teenage daughter and her buddy to take a look at the campus.

The women wandered over to a sorority home with an open entrance door. Ms. Gliem mentioned they’d turn out to be fascinated with RushTok movies. The sounds of chanting might be heard coming from inside the home. As the ladies peered in, the door swung shut.


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