ElliptiGo Inc. Chief Govt Bryan Pate didn’t have sufficient of his out of doors elliptical bikes to promote when demand surged in 2020. Right this moment he has a San Diego warehouse full of too many bicycles that not sufficient individuals need.
“We were like a surfer who did not catch the wave,” mentioned Mr. Pate, whose bikes begin at roughly $1,500. “It’s an all-hands-on-deck battle to break even for the next 18 months.”