Shops Ordered Lots of Bikes in 2020. Peddling Them Is an Uphill Climb.


ElliptiGo Inc. Chief Govt Bryan Pate didn’t have sufficient of his out of doors elliptical bikes to promote when demand surged in 2020. Right this moment he has a San Diego warehouse full of too many bicycles that not sufficient individuals need.

“We were like a surfer who did not catch the wave,” mentioned Mr. Pate, whose bikes begin at roughly $1,500. “It’s an all-hands-on-deck battle to break even for the next 18 months.”


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