Streaming Tops Cable-TV Viewing for the First Time

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Individuals spent extra of their July TV-viewing time streaming content material on companies equivalent to Netflix, YouTube and HBO Max than they did watching cable tv, in accordance with Nielsen information, marking the primary month that streaming has overtaken cable.

Streaming companies captured 34.8% of complete U.S. TV viewing time throughout the month, whereas cable TV attracted 34.4%, the rankings firm mentioned in a launch printed Thursday. Folks spent 23% extra time streaming content material than a 12 months earlier and 9% much less time watching cable, Nielsen discovered, an indication of streaming’s continued ascent whereas extra Individuals reduce the pay-TV wire.

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