COVID-19 Pandemic Created a Huge Demand for Cosmetic Surgery


“With COVID, we prepared for the worst. But when we were able to reopen our office, we were pleasantly surprised with the incredible surge of demand for our cosmetic services, both surgical and noninvasive,” stated Bob Basu, MD, a board-certified plastic surgeon in Houston and board vp of finance of the American Society of Plastic Surgeons.

“Now that the worst is hopefully behind us and people are traveling again and getting back to normal life, I initially thought that we would see some of that demand drop off, and that’s not been the case. We’re actually still seeing very high demand.”


Causes Behind the Elevated Demand for Beauty Surgical procedure

Basu says there are a number of causes behind the elevated demand. For a lot of sufferers, COVID shutdowns and the flexibility to work at home gave them the time they wanted to heal, with out disrupting their regular busy routine. Others say the cash saved on issues like journey and eating out in the course of the pandemic allowed them to spend money on themselves.

COVID changed everything. No one was traveling, vacations got canceled. So I think a lot of families and patients had a lot more disposable income. And so, they found that this is the right time for them to do a cosmetic plastic surgery procedure,” Basu stated.

The survey additionally discovered that ladies between the ages of 31 and 45 had been by far the most certainly to request common procedures resembling breast augmentations, liposuction and tummy tucks. Basu says millennials will not be solely savvy about their choices, however are additionally extra open about their alternative to hunt cosmetic surgery than older generations.

Extra Millennials are Searching for Beauty Surgical procedure

“Millennials are very sophisticated in terms of getting the information they want. They share their experiences with other people through social media platforms or other methods. And so, these procedures are no longer taboo — They’re actually relatable and accessible,” Basu stated. “Because of this open sharing, patients also come in well-versed about the procedures of interest. And so it really allows us to have a really productive discussion about their options.”

Megan Gilbert, 35, was a type of millennials who did her analysis. When the pandemic halted her younger household’s busy way of life, they used the chance to deal with their well being. However after a twenty-five-pound weight reduction, Gilbert nonetheless had some insecurities when trying within the mirror.

“After breastfeeding two kids and losing weight, my breasts no longer looked how I wanted them to,” she stated. “And I thought, ‘Why be unhappy with this one part of my body after working so hard to make all of these other improvements in my life?'”

A good friend referred Gilbert to Dr. Basu, who labored along with her to search out the correct dimension and kind of breast implant. Similtaneously her breast augmentation, he carried out a breast raise to present her the look and form she desired.

“I couldn’t be happier with the results. Having that confidence back and feeling better about myself resonates in every part of my life, including with my family,” Gilbert stated. “I want my kids to be happy and secure in their life and in who they are, and if they don’t see that in me, it’s hard for them to see it in themselves.”

Which Age Group Will get the Most Beauty Surgical procedure?

Though the surge in beauty procedures could also be pushed by ladies below 45, Basu says he is seeing extra sufferers throughout all ages group and gender who’re thinking about procedures to assist them appear and feel their greatest.

“We’re seeing ourselves on a computer screen a lot more regularly and are much more aware of our appearance. And for a lot of people, that makes them recognize that they may want to look a little younger or to appear less tired, which has led to an increase in facial and neck procedures as well,” Basu stated. “I think there’s something that’s happened in terms of the cultural values on aesthetics and wellness in this country that we haven’t seen before. And I think people are recognizing that it’s OK to do something for themselves.”

The survey discovered that over 40 % of plastic surgeons are reporting longer wait occasions between session and surgical procedure than earlier than the pandemic, so consultants encourage anybody contemplating a beauty process to plan forward as a lot as attainable. Step one is at all times to hunt out a board-certified plastic surgeon who’s a member of the American Society of Plastic Surgeons. This ensures that the surgeon just isn’t solely extremely skilled and skilled, but in addition employs the very best security and moral tips.

Supply: Eurekalert


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