Companies Used to Announce Products. Now They ‘Drop’ Them.


As soon as upon a time, not that a few years in the past, most corporations with vital new merchandise simply introduced them, maybe with a press convention, and perhaps an enormous promoting push.

Today, new merchandise—not simply from stylish style manufacturers but in addition fast-food chains and mattress makers—get “dropped.” And what meaning, and why it’s develop into pervasive, says lots about how the twinned applied sciences of social media and e-commerce have modified the best way folks store—particularly for Era Z and millennials, for whom drops are nearly inescapable.


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